Rooted Courage was founded and is owned by Makenzie Ailey, a licensed social worker in Nebraska. Makenzie developed Rooted Courage following over 15 years in the health industry in combination with her own personal experiences with her own family. Makenzie realized throughout her experience in long-term care, assisted living, memory care, hospice care, and family experience there are many gaps in resource navigation for families unless they are part of a system that provides a social worker or other provider. However, once an individual is no longer part of that system, the access to a social worker is no longer if continued support is needed. She believed everyone deserves to have someone they can rely on to find needed resources whether that be for advanced planning, an emergency situation, or anywhere in between.